Destroying the Rain Forests: Human effects on Natures Essay examples --

Destroying the Rain Forests: Human effects on Natures The rain forests are one of the most unique places on the planet earth. They are home to several thousand species of animals that live no where else in the world1. They are also one of the primary sources of oxygegn of the world. One cannot even begin to describe the sheer beauty of the rain forests. However, the interaction of man with these marvels of nature has had a negative effect. Through agriculture, societal development and the search for raw materials mankind is destroying these marvels of nature. The rain forests are a display of the negative effects of humans on nature. One of the biggest destroyers of the rainforest is farming. Farmers in areas inhabited by the rainforest are cutting down, burning and taking over the rain forest land to make room for farming. These lands once inhabited by the beautiful forests are being turned into crop fields and cattle pastures. This would have to happen if the farmers used efficient farming methods. Most of the farmers however are chopping and burning the rain forests to make fertile land, and then draining the life out the land by overusing it2. They then move on and take out more land to farm with. These farmers are taking out the rainforests at an enormous rate. They are however not the only source of rain forest destruction. Another cause of deforestation of the rain forest is the population growth of humans3. The population is growing at an enormous rate. As population grows so does the search for space. In tropical climates rainforests occupy forty-nine percent of the land and twenty-five percent of the land is covered by closed rain forest4. Parts of Asia and Africa are covered by as much as forty-one percent ra... ...an, 103 8. Bawa, Kamaljit, and McDade, Lucinda, eds. La Selva: Ecology and NaturalHistory of a Neotropical Rain Forest. Chicago: University of Chicago Press, 1994. 109 9. Bawa, 154 10. Jordan 333 11. Barraclough, 184 12. Barraclough, 316 13. Bawa, 201 14. Jordan, 35 15. Barraclough, 21 Bibliography. - Barraclough, Solon L., and Ghimire, Krishna B. Forests and Livelihoods: The S.ocial Dynbamics of Deforestation in Developing Countries. New York: St. Martin’s Press, 1995. - Bawa, Kamaljit, and McDade, Lucinda, eds. La Selva: Ecology and NaturalHistory of a Neotropical Rain Forest. Chicago: University of Chicago Press, 1994. - Jordan, C.F., Ed. An Amazonian Rain Forest: The Structure and Function of a Nutrient Stressed Ecosystem and the Impact of Slash-and-Burn Agriculture. Athens, GA: UNESCO, 1989.

How Normal Has Changed Since September 11 Essay -- September 11 Terror

     Ã‚  Ã‚  The terrorist attacks on September 11th affected more than the lives of those in the targeted cities. Nearly every American has felt the rippling effect in both subtle and obvious ways. Everything from what people are eating to the toys that are in demand has been altered because people's perceptions have changed. Though this country has always been considered a patriotic nation, its true colors had not shown in recent history until this tragedy. Now it is apparent that its colors are red, white, and blue. Despite the many negative aspects of the terrorist attacks, some of the changes that have happened in America have been for the better. How ironic for our enemies it would be if their acts meant for evil resulted in an overall improvement in our country. Soon after the attacks, President Bush urged the public to return to normalcy. However, I echo the feelings behind a slogan for the WordsCanHeal campaign: "Why go back to normal when you can be better than normal?" ("Priorities").    Fear is a powerful motivator. Threats of more attacks, anthrax, presumed unsafe flying, and a slipping economy have been keeping people home more than in recent years. Across the nation, business travel has decreased by nearly 30% since this time last year (Guzman and Higgins 1). In result, more parents are at home with their families this season. When they are together, quality communication is more likely, and uniting together as a family can begin. As I believe that the strength of a nation lies in the strength of its families, situations that encourage family communication may benefit the nation as a whole, far above what the traveling industry may suffer. However, the transition of having Mom or Dad at home more often has not bee... ...urselves through our apathy and refusal to think. Works Cited Agins, Teri. "Markdown Malaise." The Wall Street Journal 7 Dec. 2001: B1+. Bhatia, Pooja. "Big Hit in Toyland: Shrinky Dinks, a '70s Throwback." The Wall Street Journal 21 Nov. 2001: B1+. Boodman, Sandra G. "In Troubled Times, Kids Go for the Feary Tales." Washington Post. 3 Dec. 2001. Erickson, Amy K. "There's a War On-Have an Oreo." Washington Post 20 Nov. 2001: HE03. Goodstein, Laurie. "As Attacks' Impact Recedes, a Return to Religion as Usual." New York Times 26 Nov. 2001. Guzman, Rafer, and Michelle Higgins. "Stay-at-Home Stress." The Wall Street Journal 30 Nov. 2001: W1+. Levere, Jane L. "Survey Offers Insights on College Students' Mood Since Sept. 11." New York Times 27 Nov. 2001. "Priorities Changing After Sept. 11." New York Times 3 Dec. 2001.

Large Amounts of Glutamine as the Cause of Disease Essay -- Biology Al

Neurodegenerative disorders such as Alzheimer's disease and Parkinson's disease are caused by the aggregation of abnormal proteins in neurons. An essential component of cellular function is the correct assimilation of proteins in the cell. Proteins fold into specific structures and then carry out cellular functions. However, when this folding process runs amuck, abnormal proteins are introduced into the cell. In neurodegenerative diseases, these protein aggregates are characterized by having genes which contain too many CAG trinucleotides repeats that encode for polyglutamine (polyQ). Having too much polyQ leads to the gene products being converted to a proteotoxic state. All in all, disruptions in protein folding lead to an overabundance of CAG repeats which results in an overproduction of polyQ which raises the toxicity of the cell to levels that effect the cell's functions. Through experimentation, this paper attempted to find the threshold for the number of CAG repeats that determines whether cellular function will be disrupted by the protein aggregates. Molecular genetic studies have already established than normal chromosomes (and genes) contain fewer than 30-34 CAG repeats. This paper attempted to prove that 35-40 CAG repeats results in cellular toxicity levels that severely disrupt cellular function. To address the connection between the CAG threshold (thus, the polyQ aggregation) and cellular toxicity, a species of worm, Caenorhabditis elegans, was used during experimentation. (C. elegans are good model organisms to study human neurodegenerative disease not only because C. elegans' neurons resemble vertebrate neurons at cellular and molecular levels, but also because many genes are conserved between worms and h... ... aggregation causes cell toxicity, or if the aggregates are a benign product of some other, yet unknown process that causes the detrimental effects. If future research reveals that glutamine aggregates promote cell toxicity, we can direct research on how to inhibit these aggregations to slow down or possibly reverse the course of the disease. 2.) How aging in the infected organism influences the progression of Huntington's disease: Experiments with C. elegans expressing the age-1 genetic mutation not only had an extended the lifespan, but also had a delayed onset of Huntington's disease. This suggests that a substance produced as an organism ages can catalyzes the toxicity of Huntington's disease. With this in mind, further research could hunt for what this aging-related catalyst is. Blocking this substance may slow down or halt the progression of the disease.

Hide and Seek by Vernon Scannell: Poem on a Childhood Game Essay

Hide and Seek by Vernon Scannell talks about a child’s exciting experience playing the traditional game hide-and-seek. It conveys a subtle message that over-confidence may lead us into ultimate failure even if success seems just around the corner. Scannell applies a sharp and quick tone throughout with his rapid successions and having the poem be a short stanza, bringing out the feeling of thrill and delight of a child anticipating triumph. Scannell chooses to write in second person, giving the reader instructions in so what to do in order to conceal yourself well from the seekers, â€Å"be careful that your feet aren’t sticking out†, â€Å"you mustn’t sneeze†¦Ã¢â‚¬  and â€Å"Don’t breathe. Don’t move. Stay dumb. Hide in your blindness. † are some typical examples. Techniques such as alliteration can be found multiple times in the poem. In the first line â€Å"Call out. Call loud†¦ Come and find me! , the consonant ‘c’ is repeated various times, accentuating the boy’s eagerness, also giving the poem a certain enthusiastic feeling from the very beginning. In line 11 the consonant ‘d’ in ‘don’t breath’ and ‘don’t move’ draws our attention to the sense of urgency and heightened excitement experienced by the boy. In the end, Scannell winds it all up saying â€Å"Yes here you are. But where are they who sought you? , at first giving me a creepy and ominous feeling, but stimulated thought to pity the child’s disappointment and misery having been abandoned. Remembering this childhood game as a joyful one, I was able to understand how much the boy had been let down when he realized he was dumped by his friends. I enjoyed Scannell using second person to write this poem, because it is very rare for writers to choose this path, and it makes us more engaged in the poem and are affected by every slight movement of the character.

Buddhist schools Essay

The earliest and the most basic form of schools were Theravada and Mahayana which have been derived from the basic teachings of Buddha. These are actually same teachings but with different interpretations. Both of them have Dharma which is the basic teaching of Buddha. Both of these schools have some animosity between them. All the southern Asian countries and Vietnam have accepted the principles of Theravada. Any differences between the schools are minor matters are do not hinder in one basic belief of Buddha’s teachings. It is one of the earliest forms of teaching found in the history of Buddhism and is one of the most orthodox also . Theravada school emphasizes on meditation and helps in understanding the psychological nature of a human being. According to Mahayana school of teachings, salvation can only be achieved if we trust Amitabha. Such person longs to be born in the paradise, because he has done good deeds and followed the teachings of Buddha. The philosophy of this school is very unique. According to them in order to gain enlightenment a person should inward and not outward. Intuition is one thing this school emphasizes upon, as intuition is purely inward. Mahayana was previously known as Mahasanghikas and after a few decades of its formation it became so popular that it revolutionized the Buddhist teachings. Sutra and Vinaya were translated according to them, and in the due process they also had to reject some texts. The Mahayana philosophy grew more with the concept that Buddhas are lokottara. This means that they are connected to the world only by some external force and it has no impact internally . Why did Mahayana become more accepted? It is because the Mahayana ritual and imagery attracted the Vietnamese. Its ceremonies were in conformity with original Vietnamese beliefs and rituals. This school of Buddhism also combined folklore with Taoist teachings. The enlightened ones in Buddhism were respected as animist spirits. In 7th century C. E, Mahayana school became a little more developed. It was then called Vajrayana. This had an influence of Hinduism also but had similar teachings as of Mahayana. The aim of Vajrayana is the same as that in Mahayana, that is to attain Buddhahood, but the tantric practices showed a quick way to achieve this end . CONCLUSION From very early period Buddhists are concerned about education. In third century almost 9 Dhamma missionaries were sent to different areas of south East Asia in order to teach people about Buddhism . This is the oldest example telling Buddhists concern about Buddhist studies. These 9 Dhamma missionaries started a wave of missionaries. These were sent to Sri Lanka, Thailand and china etc. Today, due to these missionaries and Buddhist schools, Buddhists are present in very corner of the world. Vietnamese Buddhist education leaders are very much concerned about the global demands and needs of Buddhist education. In 1975, when the country got united, there already was a higher education institution in South; it was named Van Hanh University. This university was popular internationally and had close interaction with many other universities of the world. After 1980s two advanced schools were established in Ha Noi and Ho Chi Minh City. These schools trained monks and nuns at B. A level. Due to growing demand these two higher education schools were later turned in to universities. These now trained monks and nuns at not only undergraduate level but also postgraduate level. In 1997, one more Buddhist university was formed, this time in Hue city. Today, there are almost 40, 000 monks and nuns. There are almost six colleges and 31 high schools teaching Buddhism . Buddhism has made great progress in Vietnam. A national calligraphic system which replaced Chinese was also introduced. This helped everybody get on the same platform and understand each other well. Before that it was difficult to have the entire nation on the same page, as the Vietnamese language lacked its own script. People, who did not understand Chinese, could not read books, as all the books were in Chinese. In Vietnam, the Buddhist studies do not influence just art, philosophy or painting. Theatre also serves as a conveyer of the legends, stories and facts about Buddhism. Buddhism is not only a source which quenches the thirst of the intellectuals. It quenches the thirst of the spirit also. Buddhist studies have changed the past and present of Vietnam. The Vietnamese Buddhists go far and wide in order to give a vent to the knowledge and impart it to the others. Buddhism has prospered leaps and bounds in the country. Though there are many rival religions in the country, Buddhism is by far the most popular one. As mentioned earlier, almost two thirds of the population practices Buddhism. During 968 it was made the state religion. Buddhism in Vietnam is no wonder superior than any other religion there, as it is not only accepted publicly but also helped in the moral and spiritual training of the general public. People believe it and accept it by heart. They call it the religion of compassion. The imprint of Buddhism can be seen in art and literature as well. Music has also been inspired from it. Today there are almost 15,000 worship places in Vietnam as compared to none in the beginning. There are almost ten million Buddhists all over the world. Vietnam alone has some 40,000 nuns. It was only 20,000 twenty years back. The development Buddhist studies have done can be clearly understood from the fact that today there are almost four Buddhist universities as compared to only one in 1981. Van Hanh was the first Buddhist school. Today there are schools all over Hanoi, Hue, Ho Chi Minh City and Can Tho. There are almost six colleges and 31 high schools for Buddhists. There are uncountable numbers of grassroots schools in many other provinces. This clearly shows that Buddhism has made a lot of progress since Buddhism first entered Vietnam . Buddhist monks are now not only studyin Buddhism in monasteries and colleges but are getting higher education all over the world. They are studying various subjects and religion in order to increase their knowledge. Not only have they had attained worldly knowledge, but spiritual knowledge which will lead them to enlightenment. References Anson, Binh. (n. d). Theravada Buddhism in Vietnam. Retrieved January 31, 2008 from: http://www. budsas. org/ebud/vn_thera. htm Brough, John. (n. d). Gandhari Dharmapada. India (n. p). Clark, Laura and Brown, Suzanne. (n. d). Buddhism in Vietnam. Retrieved January 31, 2008 from: http://journals. iranscience. net:800/mcel. pacificu. edu/mcel. pacificu. edu/as/students/vb/INDEX. HTM.

Effects of Television on Society

THE EFFECTS OF TELEVISION ON SOCIETY December 12th, 2007 At the end of the XVIIIth century, scientists have discovered a way to transmit an image from a point to another. It was the beginning of television. Since then, every household has a television. Over the years, it has revolutionized people’s life. Now, as it has become a spread consumer good, everybody has one television at home, even sometimes, two or more. It has changed people’s life because the television is seen as a mean of entertainment. The striking point is that television has become a usual good whereas in the past it was almost considered as an expensive good that not all the families could afford. By watching television, people are easily able to escape from the routine of their everyday life, and to relax. In other words, television is a mean of discovering, exploring, learning, dreaming, and thinking. However, even if it has changed people’s life and has a good effect on them, it has many bad effects on them too. In fact, it is also a mean to destroy people’s life. It destroys people life because, in most of the cases, it influences a lot of people. Orson Welles, a famous American screenwriter, film and theatre director, a film producer and an actor in films, and theatres, once said: â€Å"I hate television. I hate it as much as peanuts. But I can’t stop eating peanuts†. This quotation is a way to show to people that television can be compared as a drug that people cannot get rid off. Like drugs, it makes people doing things that, in most cases, they would not have done. Actually, it has a strong power of influencing people in a bad way. It influences the ones who are psychological weak, and people who cannot make the difference between the fiction and the real life. As a result, some people think that violence on television influences people because they are not able, to see what is true and what is false. However, even if it has some bad sides, television is seen as educational and a mean to develop people’s knowledge. Even if books and newspapers are the two most important ways of learning, television had conquest people’s heart and now is trusted by lots of them. Television has many bad sides and bad effects that can be very dangerous for people and the ones who live around them. It destroys people’s life in a way, and sometimes pushes them to do things they would not have thought they would have done such as commit crimes. Over the years, television has become a drug for a large amount of people. In fact, they cannot live without it and have to watch it everyday. People became addicted to their everyday shows, and cannot live without watching them. Actually, some people cannot imagine their everyday life without a television. Television has become their most popular hobby. It is, in fact, the most popular one even before sport or going out with some friends. Socialization does not seem anymore to be a priority in people’s life. It seems that nowadays, people prefer watching TV rather than doing other things. According to the website www. turnoffyourtv. com, people spend about two hours per day in front of their television set. In this survey, men are pointed out because they spend more time watching television than women. So, they are more addictive than women because they watch television between two and three hours per day. It is all the more outstanding as television has become most popular than other hobbies such as sport that could be more interesting. To show that people are really addicted to television, the Media Awareness Network website says that â€Å"A scientific American article entitled â€Å"Television Addiction† examined why children and adults may find it hard to turn their TVs off. According to researchers, viewers feel an instant sense of relaxation when they start to watch TV—but that feeling disappears just as quickly when the box is turned off. While people generally feel more energized after playing sports or engaging in hobbies, after watching TV they usually feel depleted of energy. According to the article â€Å"this is the irony of TV: people watch a great deal longer than they plan to, even though prolonged viewing is less rewarding. † Because of this addiction, people can withdraw into themselves and live apart from the society they are living in. According to another website, children spend twenty five hours per week in front of their television set instead of spending their free time playing with their friends or practicing sports. This behavior should alert their parents because going outside and meeting people are parts of their education. As a result, children should not stay all day long in their house watching television and playing video games. It is not good for their education as well as for their socialization. Moreover, the television has other bad consequences and the first target is children. In addition to what was said previously, television influences the youngest. In fact, children are an easy target for television producer. They are much more easily influenced than adults for example. As a result, they can be influenced by violent movies such as thrillers, and can have a weird and violent behavior after having watching such a movie. Watching a violent show can give children the taste of violence and other related behaviors. As they are innocent, they cannot make the difference between what fiction is and what reality is. They want to do what their superheroes do, no matter what. As a result, watching a violent movie can affect in a bad way the weaker. It can make them thinking about murders and sometimes make them committing crimes. Even a person who comes from a well educated and wealthy family can be touched by it. It does not only affect people with financial and other problems. As a result to this violence on television, on April 19th, 2001, in Columbine High School, Colorado, two teenagers named Eric Harris and Dylan Klebold killed twelve students and one teacher and then killed themselves. They had guns that they had ordered online and homemade bombs they had made days before the massacre. According to the media, they did that because they were both influenced by television and both influenced by a singer named Marilyn Manson and his music videos. Moreover, as they were the victims of mockeries and were rejected by the others, they decided to killed people to show them that they were not as stupid as they thought. In a way, both killers were influenced by violent movie. They were both full of anger and were ready to kill everybody. In fact, in the cybercollege website, it is said that the more children watch television, the more aggressive they become in the future. Moreover, they would be more likely to repeat what they have seen on television. In addition to that, an article in changingchannels. com says: â€Å"Basically, what these studies indicate is that violent media images tend to make us all just a bit more aggressive and impatient. The effect is more dramatic on children, who mentally process media violence the same way they would actual violence — and can be traumatized by exposure to excessively violent scenes. † As a shocking fact to prove that, in howtotalktoyourkids. om website in 2001, 75% of boys and 60% of girls said that they hit somebody in the past year because they were angry. Another outstanding fact that could be added is the event that occurred on April 16th, 2007 in the United States of America. Seung-Hui Cho, an American Korean who was a senior at Virginia Tech University, killed thirty three people and killed himself. His motivation to commit murders was because he wanted to kill people. In other words, h e did that just to kill and to have blood on his hands. In fact, this student had psychological problems as doctors said. However, he was not the only one to be blamed. In fact, as he was also part of a generation that spends their time watching violent movies and that is very easily influenced, television should also be blamed. Plus, by watching such movies, kids can think that violence resolves any problems they have to face. As a result, they are willing to practice bullying, to employ swear words and to hit people if they do not have what they want or if they are disappointed of something. They think this is the only way and do not think that talking could be a good solution. Moreover, the ones who watch violent movies could become afraid of the reality. They could, in fact, think that what happens in movies could become true. It can destabilize them. As a result, they can have psychological problems. The university killer had psychological problems, so people can say that he may have watched violent show on television when he was young, and since then he had been traumatized. Then, people should be aware that sometimes wrong information is given on television. As a result, people should remain conscious that information can be amplified to scare people. Most of the time, the weaker cannot see what is wrong and what is true. People should listen to what is said on television; but to confirm what they have learned they should read the newspapers, for example, to expand their knowledge and to have many different points of view to construct their culture. The more information people have about a subject, the more able they are to see what could be true and what could be false. So, while everybody is sitting in front of the screen, many people work â€Å"behind† the television set. Who are these people see? Who controls what will be shown and what won’t? People do not know anything about what happens backstage, and all these people who are working hard â€Å"behind† have a big influence on television viewers. Most of the viewers do not know it, but they work in order to control their mind. Even if they think they can have their own opinion on what they are seeing, television has an important influence on people’s thoughts. If people do not know a part of an information, or if they only have one point of view about the news, they can not be really objectives. In fact, television is absolutely not objective! There are too many possibilities to influence people thanks to television (for politics, or economics managers) than it is a very practical way to introduce some ideas in households and in people’s minds. Television also influences people in their way of consuming goods. It has, in fact, increased the amount of goods purchased per family. Kids sometimes see some toys on television advertisement and want it because it is brand new. They are always influenced by new products coming out and their parents have to buy the toys they want. Because of television and its commercials, people are willing to buy the same things. So, television is used by brands to promote themselves. That’s why there is a lot of advertising on television, during movies, between programs. Companies use the fact that many people watch television to set their spots when many people will see it. As a result to that, most of households have felt into a society of mass consumption that increases each year. Finally, television has bad effects of people’s healthy development. Researches were made to prove to people that watching television increases people’s obesity. In fact, people like eating junk food and drinking sodas while watching television. Excess of nibbling between main dishes is not good for people’s body and increases a lot their weight. A lot of American families cannot spend their television time without eating food. They need at least something to put in their mouth to feed them. However, it does not only touch the American culture. As the Media Awareness Network website shows, almost one in four Canadian children, between  seven and twelve years old, is obese (researches made by the Heart and Stroke Foundation of Canada). Moreover, watching too much television during the same period of time is not good for people’s eyes. In fact if people stay focus in the same position and in the dark while watching their favorite show, it will damage their eyes vision. In addition to that, smokers smoke a lot of cigarettes while there are in front of their television set. So, it increases a lot the possibility for them to have a cancer. It also touch people’s health because instead of doing sport people do another one which is â€Å"coach potato†. This sport is not a good one for people’s health. As a result, people do not lose ny weight because most of them spend a lot of their free time in front of their television set. However, some people think television is good for everybody because positive points can be seen. In fact, even it influences a lot the weaker; it gives a lot of useful information and is a mean of learning. First, television is a new way of learning. When television firs t arrived, it was a revolution for people because they could get the chance to have news from it by watching the daily news magazine. It gives people information about what happen all around the world. It is a mean to have more information so that people can easily make up their mind. In fact, by reading the newspaper, listening to the radio, and then watching documentary shows or news on television, people can increase a lot their knowledge. Television is also seen as a mean to learn. For example, in schools teachers use a lot television to show to their students some documentaries that could be related to their courses. This is seen as an incentive for students. Thanks to it, they can make direct relationships between what their teachers have taught them and what they have seen on television. As teenagers were born with a television, not as most of the teachers were, the teachers think that using television could interest them more. Laurie Rozakis, a writer, focuses a lot of the good effects television has on people. In fact, in Writing Essentials for the Pre-GED Student, she stresses the fact that television helped her in three different ways. First, it helped her to learn English better, and then, it helped her to learn more about the country she was living in: the United Sates of America. The third way was that television helped her to stay out of trouble. She did not go outside at night because she was watching the shows she liked the most. Then, television is a way to escape from reality. Sometimes, it helps people dreaming about a new world for example. Some movies can help them traveling. For example, the ones who cannot travel would enjoy watching a travel documentary of the country they are dreaming about. Television also gives the â€Å"family model† through shows on television. It is the model everybody dreams about. In addition to that, people who have financial problems or who are in hospital can escape their problems by watching television. Thanks to that, they forget for some hours what they have to endure every day. Television is also a family time. It gathers people around the same thing. The Media Awareness Network website focuses a lot on the fact that television is good for family values. First, it allows people to spend time together. Nowadays, people do not have a lot of time to spend with their family. As they spend many hours at works and in transportations, they do not get the chance to have time with their family, except during week ends. As a result, television watched at fix hours allowed them to gather and to discuss together about important subjects. The more information people have from others, the better it is for them and their general culture. As a result to these discussions, children would learn more from it and would become more open-minded. Moreover, they can have the chance to discuss these subjects in class, and give their own opinion to their class. To conclude, the effects the television has on people are an opened debate since many years and would still be in the future. Even if it has bad repercussions, such as fear of the others, violence, mass consumption, it has also good effects. In a way, television increases people’s knowledge. It gives them more information about an event, and it gathers people round the same sofas to share ideas, opinions and feelings. As the Media Awareness Network website says â€Å"Parents should also pay close attention to what their children see in the news since studies have shown that kids are more afraid of violence in news coverage than in any other media content. Fear based on real news events increases as children get older and are better able to distinguish fantasy from reality. † It has been shown that television is something very important in households, and that many people care a lot about their television and about what is shown. However, people who control television channels know that and they try to influence people. They know that what they will show will be heard by thousands of people and that it will have an important influence on the society, and sometimes on the consumption. So, people should seriously take into consideration that television has both good and bad effects on them. These people should warn the youngest about what is good and what is bad, and what to do with the massive information the television gives them. BIBLIOGRAPHY Rozakis, Laurie. Writing Essentials for the Pre-GED Student. Thomson Peterson’s. 2003: 182. †¢ Changing Channels Website. http://www. changingchannels. org/effects1. htm. 16 October 2006. †¢ Media Awareness Network website. http://www. media-awareness. ca/. †¢ Kill Your Television. http://www. turnoffyourtv. com. †¢ How To Talk To Your Kids website. http://howtotalktoyourkids. com/index_base. html †¢ Medias Literacy Review. 15 October 200 6 http://interact. uoregon. edu/medialit/mlr/readings/articles/front. html

Target Audience

Define your target audience. What are some characteristics associated with your target audience? One of the main drivers of Anheuser-Busch’s success over the past 150 years has been its ingenuity and innovation in advertising and marketing. As times changed, Anheuser-Busch always has created new ways to connect beer drinkers with its products (Marketing and Advertising, 2011). With the merge between Anheuser-Busch and Grupo Modelo we want to appeal to a broader range of people. Combined we hope to be the number one beer company in the world.Our goal is to appeal to the energetic young crowd and the business savvy older crowd. In the U. S. , beer is generally marketed to adult males. It is also closely associated with sporting events in which men represent over 80% of total US beer sales. Here at Anheuser-Busch and Grupo Modelo we do not want to alienate our broader consumer base. We will be sure to capitalize on the consumers that each company can bring individually but put ou r main focus on obtaining new consumers. Right now our target audience would consist of men and women between the ages 21 to 44 that are all over America and Spanish countries.Although our range is quite large there are separate target audiences with different characteristics for different beers. We are glad that we can target different ages and types of people through different beers. We feel it is important that we have a different types of beers for any palette. Our consumers are the ones that keep us alive and we make sure we conduct all our market research to give them what they want. The characteristics of our audience are very different for each beer. Budweiser is a very popular beer amongst males between the ages 21-34.Young adult males that are die hard sports fans are the largest population of beer drinkers. Budweiser serves their needs by providing them with top quality beer they enjoy as well as providing products such as apparel that intertwines with their sports team / person they enjoy (Quincy, S. , 2010). Corona is a very popular beer amongst males ages 21-35, and more now then ever before, females are becoming avid beer drinkers with the likings of Corona Lime. They are confident, fun people who don’t take life too seriously. They are past needing their buddies’ approval of the beer they drink.They believe that the mainstream beers everyone else is drinking don’t match the person they are–or the person they want to be. They’re open to change. They want a beer that reflects their personality. And they appreciate what Corona offers: an escape from the ordinary (Corona Extra: Miles Away From Ordinary. , 2006). Stella Artois is another popular beer, but it is popular amongst the older crowd. The consumer age range for this beer is 25-44. Beer drinkers age 25-34 are eighty-one percent more likely to drink Stella than other consumers in the projected population.Those between the ages 35-44 were eighteen percent mor e likely than the projected population to drink Stella Artois. Education seems to be a large factor in the Stella consumer. Data shows that the higher education a person has, the more likely they are to drink Stella. The typical Stella consumer is most often well educated with at least a college degree, if not a Masters Degree or higher. This audience consists of professionals such as doctors, lawyers, bankers, etc. (Ali, A. , & Smith, K. (2011). Appealing to so many different types of people is one aspect that we feel will make us successful in the long run.References Marketing and Advertising. (2011). Retrieved July 15, 2012, from http://anheuser-busch. com/s/ index. php/our-heritage/history/marketing-and-advertising/ Quincy, S. (2010). Budweiser: A Marketing Analysis. Retrieved from http://www. rantrave. com/Rave/ Budweiser-A-Marketing-Analysis. aspx Corona Extra: Miles Away From Ordinary. (2006). Retrieved 2012, from http://s3. amazonaws. com/ effie_assets/2006/367/2006_367_pdf_ 1. pdf Ali, A. , & Smith, K. (2011). Stella Artois Campaign [Powerpoint slides]. Retrieved July 15, 2012, from http://www. slideshare. net/KDSdesign/stella-campaign